Considered the new diva of the independent music scene, the New York singer Lana Del Rey, who achieved stardom after releasing a video on YouTube, appears as the new face of the Fall collection of brand H&M, where the photos of this campaign are signed by photographers Inez Van Lamsweerde and Vinoodh Matadin, two references on the subject.

In promoting this brand, characterized by low-cost clothing , Lana is wearing key pieces from the collection, with emphasis on the look that mixes a fuzzy pink sweater and 'leggings' stamped and on the one with a striking jacket and a dress with leather details, both in 'tweed'.

Besides the photos that are already disclosed, the artist will star on a short film commercial "Blue Velvet", directed by Johan Renck. The short film will be available in their entirety on H&M's official page from September 19th.

After all impact achieved with their Fall collection, the Swedish brand has confirmed that the singer will also promote his upcoming Winter collection.

I can't wait to see the pieces in stores. I'm so in love with the tweed jacket!!

Oh, and this outfit is <3

P.S. The latest single of Lana del Rey.
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